In the basis of its conceptual socio-economic activities the company sets the following goals:
Reduction of unemployment and creation of jobs.
Quality tourism offers will stimulate the development of various services in Armenia, which will contribute to the creation of new jobs.
Positive impact on culture.
Creation of alternative tourism products will contribute to the development of culture, the reassessment and preservation of historical and cultural values.
Balanced territorial development and reduction of emigration.
The involvement of the local population in the tourism sector will expand the possibilities of the latter to obtain economic benefits, contribute to the development and more efficient realization of the potential of the rural farms.
Protection and restoration of the environment.
Carefully crafted tourism offers considering environmental responsibility will encourage more caring and conscientious attitude to the environment..